Social media strategy
A social media strategy defines how your organization will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes you want to achieve. It does this in the context of the overall business and comms plan so that social media isn’t in a silo but working in parallel with other channels. It isn’t a detailed plan of action – you’ll also need a plan but without a clear strategy, how do you prioritize the activities for a plan? Think strategy first, plan second.
Social Media Planner
A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. … Don’t make your social media marketing strategy so lofty and broad that it’s unattainable.
Social Media Strategy Definition. A social media strategy defines the relationships, their value and sets out a plan to harness them to achieve a particular goal or set of goals.