Digital Skill Digital Marketing Service

Digital Marketing

Digital Marketing

What is Digital Marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing has been around for quite some time but it hasn’t been very well defined. We tend to think that digital marketing encompasses banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow a definition, because digital marketing also includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging. Yes! digital marketing has a very wide scope.

What Digital Marketing is Not?

To clearly define what digital marketing is, it’s sometimes easier to start with what it’s not. For instance, it does not include more traditional forms of marketing such as radio, TV, billboard, and print as they do not offer instant feedback and report.

Why Digital Marketing?

In digital marketing, a reporting and analytics engine can be layered within a campaign which allows the organization or brand to monitor in real-time how a campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as response rates and purchases made.

The use of digital marketing in the digital era not only allows for brands to market their products and services but also offers online customer support through 24×7 services to make the customer feel supported and valued.

The use of social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them.

Digital marketing provides an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand.

Digital Skill Website Design Service

Website Design

Static Web Design1

Static Website: –

  • A static web page is a web page that is delivered to the user exactly as stored. It is most effective for those people who don’t change their services very often.
  • In Static website mostly users not update the content. This is the best way to introduce any small business at the start. But if you need regular updates on your website you can shift to Dynamic Web Design Service.
  • It has the advantage of its static layout and is light on code so loads faster than another website.
  • Static web pages are stored on the server itself and are delivered to the user just as stored. There is no requirement of a content management system or any type of back-end solution.

Dynamic Web Design1

Dynamic Website: –

  • A dynamic website can give the website owner the ability to simply update and add new content to the site.
  • Dynamic websites can make the most of your site and either use it as a tool or create a professional, interesting experience for your visitors.
  • Dynamic websites are much more functional websites and are much easier to update. Because of the regular update, it helps your business to grow faster.
  • Dynamic website designing helps you to add, edit, delete or modify your own content: A dynamic website provides flexibility to add, edit, delete or modify the content of the website with the help of control panel.

 

Digital Skill Pay Per Click Service

Pay Per Click (PPC)

PPC

Pay Per Click

Commonly known as PPC, refers to a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is −

Pay-per-click = Advertising cost ÷ Ads clicked

Essentially, PPC is a way of buying visits to your site, rather than attempting to earn visits organically.

Search Engine Advertising

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for an ad placement in a search engine’s sponsored links when someone searches using a keyword that is related to their business offering.

For example, if you bid on the keyword “marketing classes,” several ads might show up in the very top spot on the Google results page. Every time a specific ad is clicked, sending a visitor to their website, they have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what is paid for it.

Advantage of PPC Marketing

The unique advantage of PPC marketing is that the ad networks used to manage PPC campaigns don’t just reward the highest bidders for that ad space, rather they reward the highest-quality ads (meaning the ads that are most popular with the users).

Ads are rewarded for good performance.

The better the ad, the greater the click-through rates and lower the costs.

Many marketers choose to use Google AdWords to manage their PPC campaigns. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Factors behind Successful PPC Advertising

How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on −

Keyword Relevance − Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.

Landing Page Quality − Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.

Quality Score − Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better quality scores get more ad clicks at lower costs.

Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list.

In conclusion, PPC advertising offers a unique opportunity to −

Grow Your Customer Base − Connect with searchers actively looking for products and services like yours, and respond to the need by providing them with an offer relevant to their search query.

Generate Leads at Low Costs − As pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site. In addition, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.

Digital Skill Social Media Service

Social Media Strategy

Social Media Strategy

Social media strategy

A social media strategy defines how your organization will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes you want to achieve. It does this in the context of the overall business and comms plan so that social media isn’t in a silo but working in parallel with other channels. It isn’t a detailed plan of action – you’ll also need a plan but without a clear strategy, how do you prioritize the activities for a plan? Think strategy first, plan second.

Social Media Planner

A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. … Don’t make your social media marketing strategy so lofty and broad that it’s unattainable.

Social Strategy

Social Media Strategy Definition. A social media strategy defines the relationships, their value and sets out a plan to harness them to achieve a particular goal or set of goals.

Digital Skill Email Marketing Service

Email Marketing

Email Marketing

Email marketing

Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

10 Reasons To Use Email Marketing

1. Build credibility
2. Boost sales
3. Strengthen relationships
4. Learn what works
5. Reach people on any device
6. Look professional
7. Get immediate results
8. Generate Leads
9. Promote services
10. Attract new clients

Digital Skill SEO Service

SEO (Search Engine Optimization)

SEO

SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization. SEO is all about optimizing a website for
search engines.

SEO is a technique for:

 designing and developing a website to rank well in search engine results.
 improving the volume and quality of traffic to a website from search engines.
 marketing by understanding how search algorithms work, and what human visitors
might search.

SEO is a subset of search engine marketing. SEO is also referred to as SEO copyrighting,
because most of the techniques that are used to promote sites in search engines, deal
with text.