Digital Skill Pay Per Click Service

Pay Per Click (PPC)

PPC

Pay Per Click

Commonly known as PPC, refers to a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is −

Pay-per-click = Advertising cost ÷ Ads clicked

Essentially, PPC is a way of buying visits to your site, rather than attempting to earn visits organically.

Search Engine Advertising

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for an ad placement in a search engine’s sponsored links when someone searches using a keyword that is related to their business offering.

For example, if you bid on the keyword “marketing classes,” several ads might show up in the very top spot on the Google results page. Every time a specific ad is clicked, sending a visitor to their website, they have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what is paid for it.

Advantage of PPC Marketing

The unique advantage of PPC marketing is that the ad networks used to manage PPC campaigns don’t just reward the highest bidders for that ad space, rather they reward the highest-quality ads (meaning the ads that are most popular with the users).

Ads are rewarded for good performance.

The better the ad, the greater the click-through rates and lower the costs.

Many marketers choose to use Google AdWords to manage their PPC campaigns. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Factors behind Successful PPC Advertising

How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on −

Keyword Relevance − Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.

Landing Page Quality − Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.

Quality Score − Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better quality scores get more ad clicks at lower costs.

Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list.

In conclusion, PPC advertising offers a unique opportunity to −

Grow Your Customer Base − Connect with searchers actively looking for products and services like yours, and respond to the need by providing them with an offer relevant to their search query.

Generate Leads at Low Costs − As pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site. In addition, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.

Digital Skill Social Media Service

Social Media Strategy

Social Media Strategy

Social media strategy

A social media strategy defines how your organization will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes you want to achieve. It does this in the context of the overall business and comms plan so that social media isn’t in a silo but working in parallel with other channels. It isn’t a detailed plan of action – you’ll also need a plan but without a clear strategy, how do you prioritize the activities for a plan? Think strategy first, plan second.

Social Media Planner

A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. … Don’t make your social media marketing strategy so lofty and broad that it’s unattainable.

Social Strategy

Social Media Strategy Definition. A social media strategy defines the relationships, their value and sets out a plan to harness them to achieve a particular goal or set of goals.

Digital Skill Email Marketing Service

Email Marketing

Email Marketing

Email marketing

Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

10 Reasons To Use Email Marketing

1. Build credibility
2. Boost sales
3. Strengthen relationships
4. Learn what works
5. Reach people on any device
6. Look professional
7. Get immediate results
8. Generate Leads
9. Promote services
10. Attract new clients